South Central Media
by Marcus Snyder
2012 is certain to come with a lot of changes in the way that search engines work. More importantly, we’re going to see a lot of changes to the way that search results that show up. I’ve collected a few things that I think we’ll see (or in some cases, see more of) in 2012:
Search algorithms will continue moving toward personalized results.
by Daniel Hadaway
Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.
Filed under: Email Marketing, Social Media | Tags: audience, conversion, Email Marketing, email marketing content, email marketing subject lines, fans, followers, Social Media | View Comments
by Daniel Hadaway
If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.
Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: ad, advertising, audience, click-through, conversion, conversion rates, convert, display, google, Marketing, Paid Search, SEO, Social Media | View Comments
by Marcus Snyder
The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.
Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me. Read the rest of this entry »
Filed under: Marketing, Online Reputation, Social Media | Tags: facebook, link building, Marketing, Online Reputation, SEO, Social Media | View Commentsby Marcus Snyder
Consider this: When potential customers look up your business online and see your Google Maps listing, they’re hit with a promotional ad for your services. Genius, right? Well, maybe.
This hypothetical can easily become a reality as Google Adwords recently extended their reach to include their Google Maps service. It’s time to gather your marketing team because with the right approach, there’s a lot of potential here for your business. However, while you’re doing that, you might want to gather your public relations team, too.
So, what could possibly go wrong? The short answer is: everything. Read the rest of this entry »
Filed under: Marketing, Online Reputation, PR, Paid Search | Tags: advertising, controversy, google maps advertising, Marketing, PR | View Comments
by Daniel Hadaway
In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.
If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »
Filed under: Landing Pages, Paid Search, Web Design | Tags: ad, advertising, conversion, google, landing page, mobile, user experience, Web Design | View Commentsby Marcus Snyder
On June 28, 2011 Google rolled out their own social media platform called Google+. The demand, excitement and potential for this new service was HUGE.
10 million users joined within the first two weeks. In October, the number of unique users grew to over 40 million. This pales in comparison to Facebook’s 800 million active users, but then again, they’ve got seven years and mainland China on their side.
For a couple of months, users added their friends, lumped them into circles and then sat back waiting for something magical to happen. It didn’t take long for interest to wane and people began to go back to their old haunts, Facebook and Twitter. Google+ was quickly becoming a social graveyard. Read the rest of this entry »
Filed under: Content, PR, Social Media | View Comments
by Daniel Hadaway
Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:
SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »
Filed under: Marketing, Paid Search, SEO, Social Media | Tags: advertising, display, Marketing, Paid Search, SEO, Social Media | View Commentsby Marcus Snyder
As crazy as it may seem, the holiday season is almost here. Right now, advertisers everywhere are getting ready to blast consumers from every angle, including online search campaigns. So, what does this mean for us?
The Skinny: It means that now is the time to optimize our campaigns to make sure that our ads aren’t lost in the impending barrage of our competitor’s campaigns. What has traditionally worked well in the past may not be good enough to compete during the holiday madness as the cost of bids are driven up, which can potentially push an ad’s page position down.
The Fatty: Saving a campaign begins and ends with smart campaign management and optimization. Here are some things to watch out for as well as some possible resolutions:
Filed under: Landing Pages, Marketing, Paid Search | Tags: advertising, click-through, conversion, conversion rates, convert, how-to, Landing Pages, Paid Search | View Commentsby Daniel Hadaway
TechCrunch has an interesting article (and accompanying video) about some of the behind-the scenes info from Google on what goes into providing search results and constantly revising the algorithms to make results more relevant.
You should definitely take four minutes and check out the video, but here are a few key takeaways:
Filed under: Paid Search, SEO | Tags: analysis, display, google, Paid Search, story | View Comments
