Branded keywords are words or phrases that include your company or brand name, as well as variations of those terms. When it comes to managing search engine marketing (SEM) campaigns, clients often wonder why they should spend their advertising dollars on their own branded keywords – especially when they rank at the top of the page organically for those terms.advertising, Paid Search | Tags: branded keywords, search engine marketing, sem | 1 Comment »
Starting a new website project is always exciting as it can mean great things for your business – increased awareness of your brand, services and products as well as new customers and stronger relationships with existing customers.Project Management, Web Design | No Comments »
Facebook is reportedly working on adopting the hashtag, one of Twitter’s more creative features. The Wall Street Journal reported that Facebook is testing out an implementation that would enable users to click on a hashtag and be sent to a page where conversations around that particular topic would be grouped, which would be very similar to how Twitter search functions.advertising, Social Media | Tags: facebook, hashtag, social media marketing | No Comments »
PART ONE: Where to Start
Everyday I talk to business owners and marketers that know they should be doing some form of digital marketing, but just don’t know where to begin. If you feel like you want to get into the online advertising arena, but don’t know where to start or feel overwhelmed, fear not. You are most definitely not alone.Marketing, Paid Search, SEO | 1 Comment »
It’s been said that by 2014, mobile devices (including smart phones and tablets) will access the Internet more frequently than desktop computers. Think about it – in less than two years, the majority of the population will be viewing your website from a mobile device! Over 25% of the world’s four billion mobile phones are smart phones, and that number is growing rapidly. In the past, most companies had a website and a separate mobile site, but those days are long gone.
Ensuring that your website simply shows up on a mobile device isn’t enough anymore. Now, in order to quickly and effectively get your message across to any potential clients or customers, the emphasis is on making the website responsive to the device it’s being viewed on.
So, what does a responsive site look like? A responsive site responds to the device that accesses it and automatically adjusts the design accordingly. If you view the site from a desktop computer or laptop, it looks like a traditional website. If you view it from a tablet, the design adjusts to fit the smaller frame, and if you view it from a smart phone, it condenses even more with simplified navigation. This reconfiguration allows the user to move around the site more easily than in a non-responsive site which in-turn gives the visitor quick and easy access to your business information! This enhanced experience will help to increase your chances of turning a visitor into a customer.
Leaving it up to the visitor to zoom in on your website and move all over the page to find what they are looking for provides a poor user experience. If you don’t make it easy on the user to find what they’re looking for, you take the chance of consumers leaving your site. 74% of consumers, including myself, will wait only five seconds for a web page to load on their mobile device before abandoning the site. It may seem insane, but it’s true. If I visit a website on my phone that isn’t responsive or optimized for my device, I’ll never go back. Chances are good that other potential clients will feel the same way.
If you are interested in creating or updating an existing website, now is the best time to talk with your developer about making your website responsive. If you wait until later, you could end up spending a lot more money down the road than you would if you build it right the first time! If you would like more information on what makes a website effective, please contact me and I will be more than happy to help!Filed under: Landing Pages, Web Design | Tags: responsive design, ux, Web Design | No Comments »
Congratulations! You’ve made an important leap for your business by deciding to invest in a pay-per-click (PPC) campaign. But, this is only the beginning! One of your next important steps is writing ad copy. This can be tricky as you have to write compelling ad copy while making sure to follow the publisher’s guidelines (Google, Bing, Yahoo!, etc.).
For today, we’ll just focus on some of the more important tips to get you started:Marketing, Paid Search | Tags: Marketing, Paid Search, search engine marketing, sem | 1 Comment »
One easy way to differentiate your ad from the competition is to incorporate ad extensions. Ad extensions add additional information about your business to your search engine marketing (SEM) ads. Not only do these extensions help you stand out from the others by giving you more real estate on the search engine results pages, they also provide useful information for users looking to find out more about your business.Paid Search | Tags: ad extensions, Paid Search, search engine marketing, sem | No Comments »
Recently, the web design and development community has been tossing around the idea that Photoshop is on its way out (http://bit.ly/JIiWJF). The theory is that the design process that used to be done in Photoshop can now be completed through development. While we can accomplish what we do in Photoshop through code, that doesn’t necessarily mean that we should completely stop using it.
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Hang around with search marketing geeks for long and you’ll most likely hear the term “Quality Score” mentioned a few times. But what is Quality Score?
Quality Score is a number that Google assigns to each keyword in a PPC campaign that represents how relevant your ad is to a person’s search query. It’s important to remember that Quality Score is merely an estimate of the likelihood of a user finding what they are looking for via your ad. Read the rest of this entry »Filed under: Paid Search | Tags: google, Paid Search, ppc, search engine marketing, sem | No Comments »
by Karla Peppas
I grew up in Mississippi, where the women are Southern Belles with good manners and know how to shoot a shotgun. The other thing Southern women know how to do is spread the news. Word spreads fast if someone has a new love interest, knows about a special sale or has a juicy piece of gossip! Read the rest of this entry »Filed under: Content, Online Reputation, Social Media | Tags: content strategy, facebook, Social Media, twitter | No Comments »