Get a Cool Summary of Your Website

January 31st, 2010

woorankIf you have a website (and chances are you do), and you’d like to get a good technical overview of how it’s doing, you owe it to yourself to check out WooRank.

WooRank is a free website analysis tool that gives some great info on your  website that you may not have already known. In fact, you can enter any website address at all and get a free report instantly – great for checking out the competition.

While the information isn’t as detailed or as extensive as what an actual person or paid service would give, it’s still a pretty neat overview of a website, and can give you some clues as to what you might need to improve.

Check it out here: WooRank

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Display Advertising, Not Just for Giant Corporations Anymore

January 27th, 2010

While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…

Read on to find out how… Read the rest of this entry »

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Make the Sale – 3 Tips for Maximizing Landing Pages

January 25th, 2010

lightbulbs

So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!

Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.

But don’t worry! You can get the results you want through the use of a well-crafted landing page…

Click here to continue reading – Read the rest of this entry »

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E-mail Marketing – Are You Making this Fatal Mistake in Your Newsletters?

January 22nd, 2010

E-mail marketing is an essential part of any serious digital marketing strategy. It allows you to communicate directly with your best prospects and customers in a format that they have asked for (they signed up for the list). This is a great opportunity to gain new customers and develop deeper relationships with current customers. But so many companies are misusing the format and are ruining credibility with their audience.

At the same time they’re building their subscriber bases by thousands upon thousands, thus spreading negative perceptions about their brand like wildfire. All because of one mistaken assumption about the right way to do e-mail marketing.

Are your e-mails ruining your brand? Read on to find out… Read the rest of this entry »

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