In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.
But the answer isn’t what you might think.
In the previous post, we cited a study by Sysomos that revealed that only 4% of Facebook pages have 10,000 or more fans. That same study revealed that there is very little correlation between the frequency or subject matter of wall posts and number of fans. But, there is a strong correlation between the amount of other content like notes, photos, and videos, and number of fans.
So, if you want to grow and engage your fan base, thus leveraging Facebook users into actual paying customers, focus less on wall posts and more on posting videos, photos, and notes.
Remember, the key to success in any kind of content-based marketing is delivering valuable or relevant information to your audience. Focus on that, and the results will flow in.Filed under: Social Media | Tags: Content, convert, facebook, fans, followers, pages | No Comments »