How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

March 30th, 2010

dogAre you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Filed under: Display Advertising, Marketing, Paid Search | Tags: , , , , , , , , | 1 Comment »

Increase Your Brand Loyalty by 79 Percent

March 27th, 2010

Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!

While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.

Read on to find out where… Read the rest of this entry »

Filed under: Marketing, PR, Social Media | Tags: , , , , , , , | No Comments »

Maximize Your Current Customers*

March 16th, 2010

megaphoneYou most likely count most of your past customers  or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?

Here’s a great (and easy way) to fix that:

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Filed under: Email Marketing, Marketing, Social Media | Tags: , , , | No Comments »

Food for Thought: Is Paid Search good for more than just finding new leads?

March 4th, 2010

1576_question-markThis isn’t an opinion piece or even really a blog post in the traditional sense. It’s just a simple question:

Are you leveraging your existing marketing as much as you could?

For example- You probably know that paid-search is a great tool for finding valuable leads and connecting with prospects. But have you thought about it as a means to continue marketing to existing clients? Why not try it out? Read the rest of this entry »

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Google Now Offering Location-Based Search Results

March 2nd, 2010

google

Google recently added the ability to search by location to its ever-growing list of search-sorting options. This will be a groundbreaking shift for local business owners taking part in paid-search.

Consider the following scenario:

You’re a dry-cleaner serving a metropolitan city and its surrounding areas, including suburbs, 2 or 3 counties, and countless incorporated town names. If you wanted to only advertise to people living in those areas who are searching for the term “dry-cleaner”, you’d have to guess what else they might type in (as it relates to their location). If your shop is in the city limits, and your customers are j

ust across the county line, they may not see your paid-search advertising.

But thanks to the change Google recently made, it won’t matter anymore.

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Filed under: Paid Search | Tags: , , , , | No Comments »