Increase Your Brand Loyalty by 79 Percent

March 27th, 2010

Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!

While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.

Read on to find out where…

A recent study by Chadwick Martin Bailey and iModerate Research Technologies found that 60 percent of Facebook users and 79 percent of Twitter followers are more likely to recommend brands that they are fans of or following on those networks. What does that mean?

It means you need to develop and implement a Facebook and Twitter strategy today… Like, now. Don’t wait!

It doesn’t matter if you’re a tire dealership, a day spa, or a law firm- you can benefit from actively participating in social media. Millions of companies are already doing it, and their bottom line is increasing as a direct result.

A word of warning though: Don’t just start a Twitter account and post one update, then forget about it. Social media works best as a long term strategy. Not only that, but if your social media plan (you do have a plan, right?) only includes Twitter, then you’re missing out on most of the benefits of social media.

In upcoming blogs we’ll discuss the key components to an effective social media strategy, as well as methods for developing your goals for your social media plan. Until then, why not break out the calculator and see how your business would benefit from a 79 percent increase in brand loyalty?

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