Maximize Your Current Customers*

March 16th, 2010

megaphoneYou most likely count most of your past customers  or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you Рor even they- would like?

Here’s a great (and easy way) to fix that:

Solicit testomonials

Asking people for a few sentences about how satisfied they are with you, or why they continue to do business with you is a great way to get people thinking (thus talking) about what makes your company so great.

“But I already solicit testimonials”

If you’re already soliciting testimonials, we’ll share a secret to solicit testimonials that will turn a happy customer into a raving fan:

Time your solicitation right.

Every customer has a moment where they couldn’t possibly be any happier with your product or service. Marketing-types call this the “moment of maximum satisfaction”. It may be the first time they used your cleaning product and mopping the kitchen took half as long as it used to. It may be that someone used your tax software and saved $1,000 this year over last year.

Whatever that moment is, you need to identify it, and then ask for a testimonial immediately. This has two benefits:

First, you’ll have some great marketing material to use on your website, blog, radio ads, or other mediums. Countless studies show that testimonials from real, live, actual people are some of the most effective marketing tools available.

Second, you’re literally having people come up with a sales-pitch for your company in their own words! Then, you’re having them put pen to paper (or fingers to keyboard) and actually write it down! Your customers will be thinking long and hard about why you’re awesome, and then articulating it! From that moment on, they’ll have an “elevator speech” in the back of their mind.

Now imagine that a mom is talking to a friend, who is complaining about how long kitchen cleanup takes- or, an exasperated, overworked employee is complaining to a coworker about how much he owes in taxes this year. The mom and the coworker will have sales pitches ready to go when they are made aware that someone else needs your product or service.

It’s hard to imagine a more effective sales situation than this – and it’s as simple as paying attention to your customers and asking for a testimonial!

*Did we mention this method is FREE?!

Filed under: Email Marketing, Marketing, Social Media | Tags: , , , | No Comments »