SEO 101 – Starting with a Seed List for Keyword Research

May 24th, 2010

Building a SEO keyword seed list

Keyword research is your bread and butter for understanding more about your target market and your customers – to predict demand and shift if needed – so you can offer the products, services and most importantly content that potential customers are already seeking. It’s not exactly a crystal ball … just the next best thing for connecting with your prospects.

There is a plethora of meaty information to help you navigate the keyword research process, but before you dive in head first and absorb an abundance of expert knowledge on refining your keyword list, first consider building what SEO expert Aaron Wall calls a “seed list.”

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Three Crucial Tips for Turning Your Audience into Rabid Fans

May 6th, 2010

So you’ve connected with your prospects and presented an offer on a product or service too tasty to resist … now what?

Obviously the process of connecting with your audience and converting prospects into customers isn’t so cut and dry (we’ll cover connecting and converting in other posts), but the nuts and bolts of the follow through is as simple as you make it.

More often brands that shoot themselves in the proverbial foot with their ongoing marketing efforts, do so after disappearing once the excitement of engaging their audience and selling a few products wears off.

So if you’ve engaged your target audience, sold a few products/services and are not sure what to do next, here are three crucial tips for turning that same audience into rabid fans and not just a bottom line:

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