A Scientific Approach to Paid Search Will Drive Results, Not Just Traffic

June 25th, 2010

Smart PPC marketingAs a small-to-medium business, effective paid search marketing is all about trimming the excess fat from your campaign to achieve maximum results, i.e. spend smarter to acquire more customers.

I would encourage all business owners, whether just dipping toes into the proverbial PPC pool or savvy veterans of the PPC realm, to reconsider how you approach campaign setup and focus more on understanding your customer’s needs and how to capture demand by offering highly relevant ad copy and smart PPC management.

Read the rest of this entry »

Filed under: Paid Search | Tags: , , | No Comments »

SEO 101: Introducing the Title Tag

June 17th, 2010

Arguably the most important on-page element when it comes to SEO optimization, the title tag is a crucial bit of meta information that you (or the search bots) can’t afford to neglect.

A bit of background on the title tag:

  1. Describes the page content – Conveys to the user and search bot exactly what this page is about.
  2. Influences (along with the content of your page + other elements) page relevancy.
  3. Shows up in three important places – Search results page, browser, social media and browser favorites/bookmarks

Read the rest of this entry »

Filed under: SEO | Tags: , , , , | No Comments »

Wowsers: The Chimpadeedo Signup Form App for iPad

June 9th, 2010

Chimpadeedo signup form for the iPadOkay iPad users, I’ll admit that we don’t go out of our way to feature Apple news. Considering there are blogs geared to tech and geek news and product reviews that do it a lot better than we can, we stick to offering tips on effectively marketing your brand or business.

Enter Chimpadeedoo, a signup app for iPad with a sleek and simple interface for collecting email addresses while you’re in physical locations.  Exchanging business cards at trade shows just got an extreme makeover.

Best part is that you can actually store connections locally on your iPad, so if you’re in a bind without internet access, you’re still covered on nabbing that essential new contact’s information.

MailChimp’s Chimpadeedo App for iPad

Filed under: Technology | Tags: , , , | No Comments »

3 Tips for Writing E-mail Subject Lines That Straight Deliver

June 9th, 2010

email marketing subject linesPun intended.

The real deal when it comes to writing effective e-mail subject lines is personalization, and the smart entrepreneurs, business owners and e-mail marketers are the one’s who take the time to write compelling, unique and personable content before ever scheduling or hitting the send button.

Read the rest of this entry »

Filed under: Email Marketing | Tags: , , , | No Comments »

5 Tried and True Headlines for Engaging Your Audience

June 1st, 2010

Engaging. A word that quite simply implies all you need to know about effective copywriting and content strategy.

The formula for sticky content is simple: Start with an engaging headline that peaks the reader’s interest (enough to read past the first line of copy), provide value and build trust leading up to a compelling call to action.

I’ve prepared a brief list of 5 headline types that are time tested and true to grabbing your audience’s attention.

Read the rest of this entry »

Filed under: Content | Tags: , , , | 1 Comment »