Reaching New Customers with Online Display Advertising

August 3rd, 2010

Reaching new customers with display advertisingCreating demand starts with creating awareness of your brand.  While paid search is especially effective in driving results further down the buyer funnel (capturing people actively searching for products/services you provide), display advertising is an essential tool for driving buyer consideration and awareness.

With more and more prospects consuming media online each and every day, display advertising enables businesses to reach new customers and put your brand front-and-center, creating consumer demand and brand awareness by providing:

  • A wide range of targeting options that include demographic, behavioral and contextual – Hone in on your audience and provide messaging that caters more closely to a specific target market.
  • Branding impact that will help prospects remember your products/services closer to a buying decision.
  • The ability to track important metrics such as impressions, clicks and conversions, and calculate ROI for each display campaign.
  • Test ad creative variations by changing out call to actions, design elements, promotions, etc.

Smart advertising captures demand by providing solutions and services to potential customers that are actively engaged in searching for products that fulfill specific needs. Smarter advertising both captures AND creates demand, an approach that with the right display advertising campaign can be extremely effective in widening your sales net.

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