What Makes a Great Landing Page?

December 16th, 2010

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

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