Is Your Business a Good Online Employee?

June 21st, 2011

by Daniel Hadaway

FlashXML.net wrote an interesting (and useful) blog about the reasons employers look at your Facebook account.

The article lists 10 reasons that are unique in some ways, but all pretty much boil down to this: Are you an honest, upright person? To put it another way: Are you the kind of person that employers want working for them?

This article got me thinking, and not about my secret life as a lip-dub star and the voice behind the Bronx Zoo Cobra Twitter account. No, it got me thinking about how your business is no different than an employee in this article. And your employer is every person who has ever considered doing business with you.

Think about that… Every person… Ever.

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Filed under: Blogging, Content, Online Reputation, PR, Social Media | Tags: , , , , | 1 Comment »

Three Tips for Making Your Video Go Viral

June 1st, 2011

Chocolate Rainby Daniel Hadaway

A former colleague of mine used to have the following mantra about online video: “If it’s great, it will go viral.”

Every time I heard that statement, I would wince. While the sentiment was honorable enough, the facts just don’t back up such a worldview. There is a ton of great content out there that never gets shared or viewed by anyone. And this isn’t true just for the online world- it’s true in pretty much every form of media.

Some of my favorite (and critically acclaimed) TV shows were canceled in their first season. In fact, some of today’s most popular TV shows came dangerously close to being canceled because no one was watching them.

For example, NBC’s The Office was on its death-bed midway through its first season, and the only reason it didn’t get canceled was because the network’s president at the time was a huge fan of the series and kept it alive.

So, great content is important, but it doesn’t guarantee viral success. So what does guarantee that a video will go viral?

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Filed under: Content, Video | Tags: , , , | No Comments »