Google Maps + Advertising = ?

November 29th, 2011

by Marcus Snyder

Consider this: When potential customers look up your business online and see your Google Maps listing, they’re hit with a promotional ad for your services. Genius, right? Well, maybe.

This hypothetical can easily become a reality as Google Adwords recently extended their reach to include their Google Maps service. It’s time to gather your marketing team because with the right approach, there’s a lot of potential here for your business. However, while you’re doing that, you might want to gather your public relations team, too.

So, what could possibly go wrong? The short answer is: everything. Read the rest of this entry »

Filed under: Marketing, Online Reputation, Paid Search, PR | Tags: , , , , | 1 Comment »

Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

Filed under: Landing Pages, Paid Search, Web Design | Tags: , , , , , , , | No Comments »

Google+: Past, Present … Future?

November 14th, 2011

by Marcus Snyder

On June 28, 2011 Google rolled out their own social media platform called Google+. The demand, excitement and potential for this new service was HUGE.

10 million users joined within the first two weeks. In October, the number of unique users grew to over 40 million. This pales in comparison to Facebook’s 800 million active users, but then again, they’ve got seven years and mainland China on their side.

For a couple of months, users added their friends, lumped them into circles and then sat back waiting for something magical to happen. It didn’t take long for interest to wane and people began to go back to their old haunts, Facebook and Twitter. Google+ was quickly becoming a social graveyard. Read the rest of this entry »

Filed under: Content, PR, Social Media | No Comments »

Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

Filed under: Marketing, Paid Search, SEO, Social Media | Tags: , , , , , | No Comments »