What I Learned Today from a Facebook Post …

December 15th, 2011


by Marcus Snyder

The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.

Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me.

As I browsed through the list, I noticed a not-surprising commonality to it all. Almost every story is a human interest story, chock full of emotion and highlights tragedies, social issues and unusual news. The fact is, people are inherently attracted to other people, and they’re very open about it.

That said, if you’re looking to improve your link-building campaign, or to promote shared content in general, your best bet is to write with a human interest slant. Not only are people more likely to read your content, but they’re much more likely to share your content with others. Perfect!

Consider this: the average user on Facebook has around 130 friends. By tapping into Facebook’s social graph, a single person can influence 130 other people. When one of their friends shares that same story, it’s pushed out to 130 more people. If the story is good, it won’t take long before it’s flooding news feeds everywhere, rapidly spreading your name/brand and content.

The next time you write something, keep this post in mind and let us know how it worked out for you – we’d love to hear about it!

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