Google-Mandering

January 31st, 2012

by Alan Laidlaw

Google enraged the masses last week by changing their privacy policy  - mainly because it reminded everyone that Google had a privacy policy. The company who was formerly a poster child for open source, flipped from serving the 99% to acting like the dreaded 1%. Just before that, Google changed their search algorithm to promote their own social networks (Google+, YouTube) over Twitter and Facebook. The public outcry was so intense that it culminated into bookmarklet called Don’t Be Evil.

Don’t Be Evil uses Google’s very own search results to prove that they are altering their own search results. Confused? This video might help clear it up.

That's So-pa!

Altering search results? This seems bad, like voter fraud bad. Gerrymandering comes to mind.

Google just recently went “black” alongside Wikipedia, Reddit and other popular companies to protest a government bill aimed at suppressing information, and now it seems they’re trying to do it themselves? Are we going to let them get away with this?

The short answer is: probably. The internet may seem like an ethical place when it takes on Washington, but DC is the outsider. Google is the internet’s Capitol and we can’t afford to fight a war on two fronts.

So what does this mean for you? If you want to continue to get results from SEO, you’d better brush off that Google+ account.

This is really frustrating because most of us have too many social networks. Fortunately, there are several ways to bundle all those social platforms into one seamless action. Here are a few resources:

One clever way is by using Google+ to email your Facebook status, Facebook then sends that to Twitter, Twitter to Tumblr, Tumblr to WordPress. (Of course by that point, who knows what you’re actually publishing.) But check out If This Then That - it is incredibly easy.

If you’re wondering more about what to post than how to post, we’ll be covering that topic soon.

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