3 Reasons for Updating Content on Your Website

November 6th, 2012

Why You Should Update Your Websiteby Kristin Sartain

We often come across websites and can tell the content hasn’t been updated in months or even years. While some types of businesses may require constant content updates such as inventory updates or disseminating news, other businesses might find it hard to think of why they need to update their content. Here are a few reasons and examples to get you thinking about why it’s important to frequently update the text and images on your site:

  1. Keep your current and potential customers in the loop of any new products or services you are offering. Obviously, you want your audience to know what’s going on with your business. Updating the content on your website is an easy way to get the word out! Let’s say that you don’t have any updates to products or services, what then? Consider adding customer testimonials or embedding YouTube videos of your products or service in action. This will help to inform your audience with new information about your existing products and services.
  2. Search engines LOVE fresh content. Adding updated, keyword-rich content is likely to help your search engine rankings! The search engines are constantly changing the way they index sites. However, one thing they consistently look for is refreshed, relevant content. Think about it this way- a user that searches for ‘the Olympics’ is most likely looking for information from this Summer’s Olympics in London and not the 2008 Olympics in Beijing. This is Google’s way of giving the searcher what they are looking for faster. It’s always a good idea to make your site more relevant to search engines by updating your content.
  3. Let’s be honest, no one likes a blog that hasn’t been updated in months. Having a blog or other frequently refreshed content will keep visitors coming back to your site. Bonus points: you’ll also appear as more of an expert in your field if you’re providing insightful, relevant content for your audience! Don’t limit your web presence to static text that sits for months on end, otherwise your traffic will remain static too!  You can even use a new blog post as a reason to post on social media outlets like Facebook and Twitter.

At South Central Media, we can help you come up with a strategy for updating your content. Our websites are built in content management systems that make it easy for you to be active in updating the content on your site. We’re here to help if you want us to create the content or even implement it on your site for you! For more information, contact us at http://www.southcentralmedia.com/contact/ or 615-335-8700.

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