Are You Using Ad Extensions in Your SEM Campaigns?

December 21st, 2012

by Mandy Lauman

One easy way to differentiate your ad from the competition is to incorporate ad extensions. Ad extensions add additional information about your business to your search engine marketing (SEM) ads. Not only do these extensions help you stand out from the others by giving you more real estate on the search engine results pages, they also provide useful information for users looking to find out more about your business.

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Photoshop is Not Dead

December 11th, 2012

by Sean Shaw

Recently, the web design and development community has been tossing around the idea that Photoshop is on its way out (http://bit.ly/JIiWJF). The theory is that the design process that used to be done in Photoshop can now be completed through development. While we can accomplish what we do in Photoshop through code, that doesn’t necessarily mean that we should completely stop using it.
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Intro to Quality Score

December 3rd, 2012

by Daniel Hadaway

Hang around with search marketing geeks for long and you’ll most likely hear the term “Quality Score” mentioned a few times. But what is Quality Score?

Quality Score is a number that Google assigns to each keyword in a PPC campaign that represents how relevant your ad is to a person’s search query. It’s important to remember that Quality Score is merely an estimate of the likelihood of a user finding what they are looking for via your ad. Read the rest of this entry »

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