The Buzz Word is Responsive!

January 28th, 2013

by Emily Dunbar-Daugherty

It’s been said that by 2014, mobile devices (including smart phones and tablets) will access the Internet more frequently than desktop computers. Think about it – in less than two years, the majority of the population will be viewing your website from a mobile device! Over 25% of the world’s four billion mobile phones are smart phones, and that number is growing rapidly. In the past, most companies had a website and a separate mobile site, but those days are long gone.

Ensuring that your website simply shows up on a mobile device isn’t enough anymore. Now, in order to quickly and effectively get your message across to any potential clients or customers, the emphasis is on making the website responsive to the device it’s being viewed on.

So, what does a responsive site look like?  A responsive site responds to the device that accesses it and automatically adjusts the design accordingly. If you view the site from a desktop computer or laptop, it looks like a traditional website. If you view it from a tablet, the design adjusts to fit the smaller frame, and if you view it from a smart phone, it condenses even more with simplified navigation. This reconfiguration allows the user to move around the site more easily than in a non-responsive site which in-turn gives the visitor quick and easy access to your business information! This enhanced experience will help to increase your chances of turning a visitor into a customer.

Leaving it up to the visitor to zoom in on your website and move all over the page to find what they are looking for provides a poor user experience. If you don’t make it easy on the user to find what they’re looking for, you take the chance of consumers leaving your site. 74% of consumers, including myself, will wait only five seconds for a web page to load on their mobile device before abandoning the site. It may seem insane, but it’s true. If I visit a website on my phone that isn’t responsive or optimized for my device, I’ll never go back. Chances are good that other potential clients will feel the same way.

If you are interested in creating or updating an existing website, now is the best time to talk with your developer about making your website responsive. If you wait until later, you could end up spending a lot more money down the road than you would if you build it right the first time! If you would like more information on what makes a website effective, please contact me and I will be more than happy to help!

Filed under: Landing Pages, Web Design | Tags: , , | No Comments »

So, You Want to Run a PPC Campaign … What Should You Know About Ad Copy?

January 21st, 2013

by Mandy Lauman

Congratulations! You’ve made an important leap for your business by deciding to invest in a pay-per-click (PPC) campaign. But, this is only the beginning! One of your next important steps is writing ad copy. This can be tricky as you have to write compelling ad copy while making sure to follow the publisher’s guidelines (Google, Bing, Yahoo!, etc.).

For today, we’ll just focus on some of the more important tips to get you started:

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Filed under: Marketing, Paid Search | Tags: , , , | 1 Comment »