Facebook’s Adoption of Hashtags Will Lead to More Relevant Ad Targeting

by Lukus Blackford

Facebook is reportedly working on adopting the hashtag, one of Twitter’s more creative features. The Wall Street Journal reported that Facebook is testing out an implementation that would enable users to click on a hashtag and be sent to a page where conversations around that particular topic would be grouped, which would be very similar to how Twitter search functions.

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Is Digital Marketing Right For Your Business?

by Erica Cullum

PART ONE: Where to Start

Everyday I talk to business owners and marketers that know they should be doing some form of digital marketing, but just don’t know where to begin. If you feel like you want to get into the online advertising arena, but don’t know where to start or feel overwhelmed, fear not. You are most definitely not alone.

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