Branded Keywords: To Bid or Not To Bid?

April 18th, 2013

Search Engine MarketingBy Mandy Lauman

Branded keywords are words or phrases that include your company or brand name, as well as variations of those terms. When it comes to managing search engine marketing (SEM) campaigns, clients often wonder why they should spend their advertising dollars on their own branded keywords – especially when they rank at the top of the page organically for those terms.

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Filed under: advertising, Paid Search | Tags: , , | 1 Comment »

Starting a Website Project so that it Ends in Success

April 4th, 2013

by Melissa Bracewell

Starting a new website project is always exciting as it can mean great things for your business – increased awareness of your brand, services and products as well as new customers and stronger relationships with existing customers.

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Filed under: Project Management, Web Design | No Comments »