Starting a Website Project so that it Ends in Success

April 4th, 2013

by Melissa Bracewell

Starting a new website project is always exciting as it can mean great things for your business – increased awareness of your brand, services and products as well as new customers and stronger relationships with existing customers.

Beginning the process of building a new website can be overwhelming. Where should you start? It’s tempting to jump right into the creative part of the project and start talking about what the site should look like. After all, that’s the fun part! But, before you can paint the walls, you need to lay the foundation.

Here are a few steps to get you started on the right foot:

1. Define your goals. Make a specific list what you need your website to do. Should it inform clients of your services? Are you trying to sell a product? Is the site’s purpose to provide information on your staff and customer service representatives? How do you want people to communicate with your business? Will it be through form submissions, simple mail-to links or phone calls? Will there be any third-party integration on the site, such as shipping or payment services?

2. Review your pages. Are all of the pages you need in your site accounted for on your sitemap? Refer back to your goal list to make sure nothing gets missed!

3. Plan for content. Make a list of all content and information needed, page-by-page. Assign who on your team will be responsible for gathering that information.

4. Sketch out a timeline. Set content gathering deadlines for when all content is due to your Project Manager. If your site is large, you might consider dividing your list in two and setting a deadline for the first chunk of content, followed by a later deadline for the second.

Your Project Manager will guide you through these first key steps, as well as all of those that follow… All the way through the design process, the development phase, and the best part … the launch of your new website!

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