Branded Keywords: To Bid or Not To Bid?

April 18th, 2013

Search Engine MarketingBy Mandy Lauman

Branded keywords are words or phrases that include your company or brand name, as well as variations of those terms. When it comes to managing search engine marketing (SEM) campaigns, clients often wonder why they should spend their advertising dollars on their own branded keywords – especially when they rank at the top of the page organically for those terms.

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Facebook’s Adoption of Hashtags Will Lead to More Relevant Ad Targeting

March 28th, 2013

by Lukus Blackford

Facebook is reportedly working on adopting the hashtag, one of Twitter’s more creative features. The Wall Street Journal reported that Facebook is testing out an implementation that would enable users to click on a hashtag and be sent to a page where conversations around that particular topic would be grouped, which would be very similar to how Twitter search functions.

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