Is Your Business a Good Online Employee?

June 21st, 2011

by Daniel Hadaway wrote an interesting (and useful) blog about the reasons employers look at your Facebook account.

The article lists 10 reasons that are unique in some ways, but all pretty much boil down to this: Are you an honest, upright person? To put it another way: Are you the kind of person that employers want working for them?

This article got me thinking, and not about my secret life as a lip-dub star and the voice behind the Bronx Zoo Cobra Twitter account. No, it got me thinking about how your business is no different than an employee in this article. And your employer is every person who has ever considered doing business with you.

Think about that… Every person… Ever.

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Filed under: Blogging, Content, Online Reputation, PR, Social Media | Tags: , , , , | 1 Comment »

Blogging for Website Traffic Vs. Blogging for Value

July 21st, 2010

Blogging for Value vs. TrafficA quick keyword search on “blogging” via WordTracker nets a not-too-surprising list of the usual suspects:

  • blogging for money
  • make money blogging
  • make money by blogging

and so the list continues as expected, with obviously a large percentage of the volume dedicated to those of us looking to spike site traffic and hit the big win to blogging and marketing paradise.

But a second, more intriguing number of keywords indicates that knowledge seeking is giving the “make money blogging” crowd a run for its search engine glory:

  • what is blogging
  • explain blogging
  • blogging preschool? (couldn’t have made that up if I tried)
  • what is the meaning of blogging (very deep)

Now either we’re being overrun by Internet existentialists, or there’s something to be said about the demand for good, valuable content with insights into blogging. Which brings me to a larger point.

While blogging is certainly a valuable vehicle for gaining inbound links and subsequent traffic boosts, increased rankings and so on, it’s also a perfect platform for you and your brand to engage with your customers on a whole different level.

Think value before traffic. Think blogging tutorials for beginners. Think about how you can offer these blogging-intrigued enthusiasts a helping hand.

Do this, and watch both your traffic AND reputation in relevant communities spike.

Filed under: Blogging | Tags: , , , , , | No Comments »

Writing Copy that Sells

April 19th, 2010

vrmbThe Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

Filed under: Blogging, Content, Email Marketing, Web Design | Tags: , , , , , , , | No Comments »

Be an Eyeball Magnet – 3 Ways to Get More Traffic Today

December 23rd, 2009

Chances are, your ultimate goal in digital marketing is to build an engaged community around your product or service. While everyone won’t became a raving fan, the more eyeballs you can attract, the better your results will be.

Here are 3 strategies you can start using today to get more listening to what you have to say.

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Filed under: Blogging, Marketing | Tags: , , , , , | 1 Comment »