5 Tried and True Headlines for Engaging Your Audience

June 1st, 2010

Engaging. A word that quite simply implies all you need to know about effective copywriting and content strategy.

The formula for sticky content is simple: Start with an engaging headline that peaks the reader’s interest (enough to read past the first line of copy), provide value and build trust leading up to a compelling call to action.

I’ve prepared a brief list of 5 headline types that are time tested and true to grabbing your audience’s attention.

Read the rest of this entry »

Filed under: Content | Tags: , , , | View Comments

Writing Copy that Sells

April 19th, 2010

vrmbThe Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

Filed under: Blogging, Content, Email Marketing, Web Design | Tags: , , , , , , , | View Comments