Pick the Best Marketing Medium for Your Business

by Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Reaching New Customers with Online Display Advertising

Creating demand starts with creating awareness of your brand.  While paid search is especially effective in driving results further down the buyer funnel (capturing people actively searching for products/services you provide), display advertising is an essential tool for driving buyer consideration and awareness.

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How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Display Advertising, Not Just for Giant Corporations Anymore

While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…

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