March 30th, 2010
Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?
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Filed under: Display Advertising, Marketing, Paid Search | Tags: ad, advertising, behavioral targeting, click-through, conversion, convert, display, Marketing, Paid Search | No Comments »
January 27th, 2010
While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…
Read on to find out how… Read the rest of this entry »
Filed under: Display Advertising | Tags: ad, advertising, banner, banner ads, click-through, display, google, yahoo | No Comments »
