Are You Really Integrating Social Media with Email?

by Daniel Hadaway

Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.

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7 Content Best Practices for Improving E-mail Campaign Performance

Improving e-mail campaign performance doesn’t need to be rocket science. In fact, sending highly valuable, relevant and of course targeted e-mail campaigns can be accomplished by placing a few, simple content best practices in your utility belt.

1. Personable “to” and “from” field – Use your company or first name if applicable for the “from” field. Personalization is key. Be sure that your opt-in process asks for the right information. Using a first and last name as opposed to the company name in your e-mail’s “to” field is an important indicator that you value your prospects enough to devote the time to addressing them personally.

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3 Tips for Writing E-mail Subject Lines That Straight Deliver

Pun intended.

The real deal when it comes to writing effective e-mail subject lines is personalization, and the smart entrepreneurs, business owners and e-mail marketers are the one’s who take the time to write compelling, unique and personable content before ever scheduling or hitting the send button.

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Writing Copy that Sells

The Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

Maximize Your Current Customers*

You most likely count most of your past customers  or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?

Here’s a great (and easy way) to fix that:

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E-mail Marketing – Are You Making this Fatal Mistake in Your Newsletters?

E-mail marketing is an essential part of any serious digital marketing strategy. It allows you to communicate directly with your best prospects and customers in a format that they have asked for (they signed up for the list). This is a great opportunity to gain new customers and develop deeper relationships with current customers. But so many companies are misusing the format and are ruining credibility with their audience.

At the same time they’re building their subscriber bases by thousands upon thousands, thus spreading negative perceptions about their brand like wildfire. All because of one mistaken assumption about the right way to do e-mail marketing.

Are your e-mails ruining your brand? Read on to find out… Read the rest of this entry »