3 Tips for Writing Email Subject Lines That Straight Deliver

Pun intended.

The real deal when it comes to writing effective email subject lines is personalization, and the smart entrepreneurs, business owners and email marketers are the one’s who take the time to write compelling, unique and personable content before ever scheduling or hitting the send button.

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Writing Copy that Sells

The Vertical Response Email Marketing blog has a great article on writing email ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via email.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing Email Marketing Copy That Sells

Maximize Your Current Customers*

You most likely count most of your past customers  or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?

Here’s a great (and easy way) to fix that:

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Email Marketing – Are You Making this Fatal Mistake in Your Newsletters?

Email marketing is an essential part of any serious digital marketing strategy. It allows you to communicate directly with your best prospects and customers in a format that they have asked for (they signed up for the list). This is a great opportunity to gain new customers and develop deeper relationships with current customers. But so many companies are misusing the format and are ruining credibility with their audience.

At the same time they’re building their subscriber bases by thousands upon thousands, thus spreading negative perceptions about their brand like wildfire. All because of one mistaken assumption about the right way to do email marketing.

Are your emails ruining your brand? Read on to find out… Read the rest of this entry »