July 6th, 2010
The number one conversion-killing mistake for any landing page is being too general.
If you’re an auto dealership looking to shine a spotlight on your hot new 2010 mid-size SUV lines, then why fill the limited real estate you have for content on your landing page with general information about your brand and dealership?
Because it’s too tempting (and often much easier for busy business owners) to simply re-use existing Website content to populate your landing page. After all, it’s all about driving traffic … right?
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Filed under: Landing Pages | Tags: landing page conversion, landing page copy, ppc ad copy | No Comments »
February 13th, 2010
Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.
After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.
Here are a few of the best practices discussed and how they relate to an effective web presence:
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Filed under: Landing Pages, Marketing, Web Design | Tags: ad, advertising, conversion, convert, design, links, sales, user experience | No Comments »
January 25th, 2010
So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!
Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.
But don’t worry! You can get the results you want through the use of a well-crafted landing page…
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Filed under: Landing Pages | Tags: analytics, click-through, conversion, conversion rates, landing page, Landing Pages, sales | 1 Comment »
