The Buzz Word is Responsive!

January 28th, 2013

by Emily Dunbar-Daugherty

It’s been said that by 2014, mobile devices (including smart phones and tablets) will access the Internet more frequently than desktop computers. Think about it – in less than two years, the majority of the population will be viewing your website from a mobile device! Over 25% of the world’s four billion mobile phones are smart phones, and that number is growing rapidly. In the past, most companies had a website and a separate mobile site, but those days are long gone.

Ensuring that your website simply shows up on a mobile device isn’t enough anymore. Now, in order to quickly and effectively get your message across to any potential clients or customers, the emphasis is on making the website responsive to the device it’s being viewed on.

So, what does a responsive site look like?  A responsive site responds to the device that accesses it and automatically adjusts the design accordingly. If you view the site from a desktop computer or laptop, it looks like a traditional website. If you view it from a tablet, the design adjusts to fit the smaller frame, and if you view it from a smart phone, it condenses even more with simplified navigation. This reconfiguration allows the user to move around the site more easily than in a non-responsive site which in-turn gives the visitor quick and easy access to your business information! This enhanced experience will help to increase your chances of turning a visitor into a customer.

Leaving it up to the visitor to zoom in on your website and move all over the page to find what they are looking for provides a poor user experience. If you don’t make it easy on the user to find what they’re looking for, you take the chance of consumers leaving your site. 74% of consumers, including myself, will wait only five seconds for a web page to load on their mobile device before abandoning the site. It may seem insane, but it’s true. If I visit a website on my phone that isn’t responsive or optimized for my device, I’ll never go back. Chances are good that other potential clients will feel the same way.

If you are interested in creating or updating an existing website, now is the best time to talk with your developer about making your website responsive. If you wait until later, you could end up spending a lot more money down the road than you would if you build it right the first time! If you would like more information on what makes a website effective, please contact me and I will be more than happy to help!

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The Web Design Journey

November 19th, 2012

Web Design Journeyby Seth Williams

Being a designer for the web, I’m constantly searching for beautiful new sites for inspiration. Every now and then, I’ll happen upon a site that makes me pump a fist in the air and land a triple backflip off my desk. The reason for this passionate outburst is due to a few different things that I am seeing more and more in some of today’s industry-leading websites.

The site is clean. Not just clean, but beautiful. Read the rest of this entry »

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Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

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How to Save Your Ads from Holiday Competition

September 9th, 2011

by Marcus Snyder

As crazy as it may seem, the holiday season is almost here. Right now, advertisers everywhere are getting ready to blast consumers from every angle, including online search campaigns. So, what does this mean for us?

The Skinny: It means that now is the time to optimize our campaigns to make sure that our ads aren’t lost in the impending barrage of our competitor’s campaigns. What has traditionally worked well in the past may not be good enough to compete during the holiday madness as the cost of bids are driven up, which can potentially push an ad’s page position down.

The Fatty: Saving a campaign begins and ends with smart campaign management and optimization. Here are some things to watch out for as well as some possible resolutions:

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What Makes a Great Landing Page?

December 16th, 2010

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

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Generalization – The Conversion-Killing Landing Page Mistake

July 6th, 2010

The conversion-killing landing page mistakeThe number one conversion-killing mistake for any landing page is being too general.

If you’re an auto dealership looking to shine a spotlight on your hot new 2010 mid-size SUV lines, then why fill the limited real estate you have for content on your landing page with general information about your brand and dealership?

Because it’s too tempting (and often much easier for busy business owners) to simply re-use existing Website content to populate your landing page. After all, it’s all about driving traffic … right?

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Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

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Make the Sale – 3 Tips for Maximizing Landing Pages

January 25th, 2010

lightbulbs

So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!

Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.

But don’t worry! You can get the results you want through the use of a well-crafted landing page…

Click here to continue reading – Read the rest of this entry »

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