SEO 101: The Meta Description Tag

July 26th, 2010

While the meta tag description does not directly affect the search rankings, it is still a crucial element of on-page SEO.

Why?

The meta description tag can be a deciding difference between a user clicking through to your site … or moving on to your competitors.

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SEO 101: Introducing the Title Tag

June 17th, 2010

Arguably the most important on-page element when it comes to SEO optimization, the title tag is a crucial bit of meta information that you (or the search bots) can’t afford to neglect.

A bit of background on the title tag:

  1. Describes the page content – Conveys to the user and search bot exactly what this page is about.
  2. Influences (along with the content of your page + other elements) page relevancy.
  3. Shows up in three important places – Search results page, browser, social media and browser favorites/bookmarks

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SEO 101 – Starting with a Seed List for Keyword Research

May 24th, 2010

Building a SEO keyword seed list

Keyword research is your bread and butter for understanding more about your target market and your customers – to predict demand and shift if needed – so you can offer the products, services and most importantly content that potential customers are already seeking. It’s not exactly a crystal ball … just the next best thing for connecting with your prospects.

There is a plethora of meaty information to help you navigate the keyword research process, but before you dive in head first and absorb an abundance of expert knowledge on refining your keyword list, first consider building what SEO expert Aaron Wall calls a “seed list.”

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