Facebook’s Adoption of Hashtags Will Lead to More Relevant Ad Targeting

March 28th, 2013

by Lukus Blackford

Facebook is reportedly working on adopting the hashtag, one of Twitter’s more creative features. The Wall Street Journal reported that Facebook is testing out an implementation that would enable users to click on a hashtag and be sent to a page where conversations around that particular topic would be grouped, which would be very similar to how Twitter search functions.

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The Art of Being Social

November 26th, 2012

The Art of Being Socialby Karla Peppas

I grew up in Mississippi, where the women are Southern Belles with good manners and know how to shoot a shotgun. The other thing Southern women know how to do is spread the news. Word spreads fast if someone has a new love interest, knows about a special sale or has a juicy piece of gossip! Read the rest of this entry »

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Are You Really Integrating Social Media with Email?

January 9th, 2012

by Daniel Hadaway

Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.

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Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

What I Learned Today from a Facebook Post …

December 15th, 2011

South_Central_Media_Golden_Voice

by Marcus Snyder

The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.

Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me. Read the rest of this entry »

Filed under: Marketing, Online Reputation, Social Media | Tags: , , , , , | 2 Comments »

Google+: Past, Present … Future?

November 14th, 2011

by Marcus Snyder

On June 28, 2011 Google rolled out their own social media platform called Google+. The demand, excitement and potential for this new service was HUGE.

10 million users joined within the first two weeks. In October, the number of unique users grew to over 40 million. This pales in comparison to Facebook’s 800 million active users, but then again, they’ve got seven years and mainland China on their side.

For a couple of months, users added their friends, lumped them into circles and then sat back waiting for something magical to happen. It didn’t take long for interest to wane and people began to go back to their old haunts, Facebook and Twitter. Google+ was quickly becoming a social graveyard. Read the rest of this entry »

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Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

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A Scientific Approach to Facebook

August 23rd, 2011

by Marcus Snyder

What time of day should I post? How long should my status messages be? Is it okay to ask followers to like something?

These are just a few of the question that every page administrator faces daily. There are a lot of “best practices” floating around out there that helps with these inquiries, however, there isn’t a whole lot of data to back them up … until now.

The people over at Momentus Media analyzed the top 20,000 Facebook pages to find out which posting techniques really work and placed their findings online for the entire world to see. For each analysis, they dissected 10,000 – 250,000 posts to find out exactly what drives interaction, and more importantly, how to replicate it.

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Filed under: Content, Marketing, Online Reputation, Social Media | Tags: , , , , | 3 Comments »

How to Deal with Negative Comments About Your Company

August 18th, 2011
How to Deal with Negative Comments About Your Company
It really is an inevitability: At some point in the life of your business there is bound to be someone who has a bad thing or two to say about your company. Even if you always do everything right, someone isn’t going to like you, and they’ll be determined to tell the world about it.
More often than not, the first place people go when they have something negative to say about a company these days is Twitter. Of course, they do this because all of their friends are on Twitter, but they also do this because they know your company is most likely on Twitter too!
Twitter (and social media at a higher level) have become the main medium for expressing dissatisfaction with a company or brand. So you need to be prepared to deal with the negative posts when they start showing up. Here are a couple of ideas for how to do that:
Address the issue in private, and ask the poster to remove the negative post.
Finding a way to address a customer’s complaint via the medium he or she used to express that complaint can do a lot to solve negative feedback. Doing this says “We’re paying attention to you and your criticism and will meet you where you are to resolve this for you.”
Once you’ve resolved the issue, it may be appropriate to ask the person to remove the negative post. This should only be done when you perceive the original post to contain factual inaccuracies or exaggerations about your business. The idea is not to erase the incident from existence, but to ensure the truth is being told about your brand. If someone says “I came to XY Restaurant yesterday and my sandwich was horrible”, you should leave it be.
In situations like the one above where it is not appropriate to ask someone to remove a negative post, you should encourage him or her to create a second post, highlighting the positive outcome and how you addressed their complaint. In the above scenario it may be “Big thanks to XY Restaurant for contacting me and giving me 2 free lunches in the future, in order to make it up to me!”
Many times addressing the issue directly can turn a negative into an eve bigger positive!
Provide an alternative location for customers to voice complaints.
It never hurts to attempt to prevent a negative comment from being posted about your brand in the first place. Create a page on your site, and link to it from your social media profiles, that is dedicated to accepting critiques and feedback from your customers.
Many times this will be enough to encourage the customer to communicate via this direct channel as opposed to a public social media post.
Of course, once you receive the negative feedback via this page/form, make sure to address it! Customer service is still important to your customers and your business, so don’t neglect it!
One thing to never do: Get into a public argument.
The last thing you want as a brand is have your audience become polarized by a public battle with a disgruntled customer. Avoid confrontation in public like (insert scary disease here)! No one wants to see that in their social media feed and it won’t turn out good for you, no matter what!
Negative critiques of your business will eventually happen. It’s important to keep an eye on what’s being said about your brand and stay proactive! Stay on top social media platforms and communities and remember: Your reputation exists whether you choose to control it or not!

by Daniel Hadaway

It really is an inevitability: At some point in the life of your business there is bound to be someone who has a bad thing or two to say about your company. Even if you always do everything right, someone isn’t going to like you, and they’ll be determined to tell the world about it.

More often than not, the first place people go when they have something negative to say about a company these days is Twitter. Of course, they do this because all of their friends are on Twitter, but they also do this because they know your company is most likely on Twitter too!

Twitter (and social media at a higher level) have become the main medium for expressing dissatisfaction with a company or brand. So you need to be prepared to deal with the negative posts when they start showing up. Here are a couple of ideas for how to do that:

Read the rest of this entry »

Filed under: Online Reputation, PR, SEO, Social Media | Tags: , , , , , , | 1 Comment »

Is Google+ Irrelevant?

July 18th, 2011

by Marcus Snyder

David Berkowitz recently posted an article on Social Media Insider that, in exactly 906 words, called Google+ dead in the water. While his perspectives are interesting (and at times, entertaining), they’re flawed. This service has yet to be fully released to the public. Calling this platform irrelevant and bereft of life is premature, at best.

Let’s be honest, adding another social media platform into the mix may be a bit overwhelming for some. Managing Twitter, Facebook, LinkedIn, FourSquare, etc. can be exhausting, and initially I too questioned the demand for another major hitter to enter the game. I was wrong. Everywhere I turned, there was someone pleading for an invite.

This begs the question: Why is everyone so eager to hop on the Google+ bandwagon? Read the rest of this entry »

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