June 21st, 2011
by Daniel Hadaway
FlashXML.net wrote an interesting (and useful) blog about the reasons employers look at your Facebook account.
The article lists 10 reasons that are unique in some ways, but all pretty much boil down to this: Are you an honest, upright person? To put it another way: Are you the kind of person that employers want working for them?
This article got me thinking, and not about my secret life as a lip-dub star and the voice behind the Bronx Zoo Cobra Twitter account. No, it got me thinking about how your business is no different than an employee in this article. And your employer is every person who has ever considered doing business with you.
Think about that… Every person… Ever.
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Filed under: Blogging, Content, Online Reputation, PR, Social Media | Tags: centralcast, facebook, facebook page, online reputation management, reputation | 1 Comment »
July 7th, 2010
First impressions are certainly memorable and often lasting depending on the approach, and in the case of sustainable social media, the process for that first hello and handshake is quite similar when you break it down into simple, actionable steps.
Following these 5 simple steps will provide you, your brand, your cause and your conversations a platform to engage like-minded communities with the intent of forging sustainable relationships:
- Introduce, not self promote
- Engage and comment on conversations
- Start conversations (think “helpful”)
- Offer free advice and favors without expectations
The first step is where most of us fall flat on our faces. Once you dip that first toe into a social community, rather than leaping in armed to the teeth with promotional information and product sales sheets, take a step back and observe – Focus on conversation trends, identify the most popular or thought leaders in community and try to understand the temperature of the community (will they be receptive to your message and why/why not).
The second step is a natural follow-through to the listening process. Once you’ve listened and determined the temperature of the community and who the thought leaders are and how they are engaging each other and the community as a whole, offer a personable introduction with the caveat that you are there listen, learn and participate.
The third step requires active participation in ongoing conversations. By providing thought provoking commentary, you’re working to establish yourself as a trustworthy member of the community. You’re not self promoting, but asking questions, engaging and guiding the conversation into new avenues without expecting it to land on your site.
The fourth step is an extension of the active participation process. Once you feel comfortable enough to venture out on your own, offer an olive branch to the community by providing helpful advice, information, tips, etc.
That leads to the fifth and final step in your journey to sustainable social media. By offering value to the community without expecting favors or rewards in return, you’re legitimately focused on the long-term positive evolution and not the personal, short-term gains that your engagement could provide your business/brand. While the word “free” may make some of us cringe, it’s not about losing out on a sale in the immediate that you should be concerned with. It’s the “everybody wins” mentality from focusing on the relationships that will net much greater rewards down the road.
Filed under: Social Media | Tags: 5 steps social media, social media tips, sustainable social media | No Comments »
April 7th, 2010
We came across this article today. It’s one of the more intriguing articles we’ve seen about Twitter in a long, long time. It compares Twitter to the emerging desktop computing platform in the 80’s… And we all know where that ended up.
If you have any interest at all in Twitter, you owe it to yourself to give this article a thorough read:
The Twitter Platform’s Inflection Point
P.S. Be sure to read the comments on the post as well, as there are some great insights to be found.
Filed under: Social Media | Tags: twitter, user experience | No Comments »
March 27th, 2010
Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!
While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.
Read on to find out where… Read the rest of this entry »
Filed under: Marketing, PR, Social Media | Tags: conversion, facebook, fans, followers, PR, public relations, twitter, word-of-mouth | No Comments »
March 16th, 2010
You most likely count most of your past customers or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?
Here’s a great (and easy way) to fix that:
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Filed under: Email Marketing, Marketing, Social Media | Tags: advertising, fans, free, word-of-mouth | No Comments »
February 26th, 2010
In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.
But the answer isn’t what you might think. Read the rest of this entry »
Filed under: Social Media | Tags: Content, convert, facebook, fans, followers, pages | No Comments »
February 22nd, 2010
If you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.
Read on to find out why…
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Filed under: Marketing, Social Media | Tags: Content, convert, facebook, fans, followers, pages | 2 Comments »