Food for Thought: Is Paid Search good for more than just finding new leads?

This isn’t an opinion piece or even really a blog post in the traditional sense. It’s just a simple question:

Are you leveraging your existing marketing as much as you could?

For example- You probably know that paid-search is a great tool for finding valuable leads and connecting with prospects. But have you thought about it as a means to continue marketing to existing clients? Why not try it out? Read the rest of this entry »