Three Tips for Making Your Video Go Viral

June 1st, 2011

Chocolate Rainby Daniel Hadaway

A former colleague of mine used to have the following mantra about online video: “If it’s great, it will go viral.”

Every time I heard that statement, I would wince. While the sentiment was honorable enough, the facts just don’t back up such a worldview. There is a ton of great content out there that never gets shared or viewed by anyone. And this isn’t true just for the online world- it’s true in pretty much every form of media.

Some of my favorite (and critically acclaimed) TV shows were canceled in their first season. In fact, some of today’s most popular TV shows came dangerously close to being canceled because no one was watching them.

For example, NBC’s The Office was on its death-bed midway through its first season, and the only reason it didn’t get canceled was because the network’s president at the time was a huge fan of the series and kept it alive.

So, great content is important, but it doesn’t guarantee viral success. So what does guarantee that a video will go viral?

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