Starting a Website Project so that it Ends in Success

April 4th, 2013

by Melissa Bracewell

Starting a new website project is always exciting as it can mean great things for your business – increased awareness of your brand, services and products as well as new customers and stronger relationships with existing customers.

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The Buzz Word is Responsive!

January 28th, 2013

by Emily Dunbar-Daugherty

It’s been said that by 2014, mobile devices (including smart phones and tablets) will access the Internet more frequently than desktop computers. Think about it – in less than two years, the majority of the population will be viewing your website from a mobile device! Over 25% of the world’s four billion mobile phones are smart phones, and that number is growing rapidly. In the past, most companies had a website and a separate mobile site, but those days are long gone.

Ensuring that your website simply shows up on a mobile device isn’t enough anymore. Now, in order to quickly and effectively get your message across to any potential clients or customers, the emphasis is on making the website responsive to the device it’s being viewed on.

So, what does a responsive site look like?  A responsive site responds to the device that accesses it and automatically adjusts the design accordingly. If you view the site from a desktop computer or laptop, it looks like a traditional website. If you view it from a tablet, the design adjusts to fit the smaller frame, and if you view it from a smart phone, it condenses even more with simplified navigation. This reconfiguration allows the user to move around the site more easily than in a non-responsive site which in-turn gives the visitor quick and easy access to your business information! This enhanced experience will help to increase your chances of turning a visitor into a customer.

Leaving it up to the visitor to zoom in on your website and move all over the page to find what they are looking for provides a poor user experience. If you don’t make it easy on the user to find what they’re looking for, you take the chance of consumers leaving your site. 74% of consumers, including myself, will wait only five seconds for a web page to load on their mobile device before abandoning the site. It may seem insane, but it’s true. If I visit a website on my phone that isn’t responsive or optimized for my device, I’ll never go back. Chances are good that other potential clients will feel the same way.

If you are interested in creating or updating an existing website, now is the best time to talk with your developer about making your website responsive. If you wait until later, you could end up spending a lot more money down the road than you would if you build it right the first time! If you would like more information on what makes a website effective, please contact me and I will be more than happy to help!

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Photoshop is Not Dead

December 11th, 2012

by Sean Shaw

Recently, the web design and development community has been tossing around the idea that Photoshop is on its way out (http://bit.ly/JIiWJF). The theory is that the design process that used to be done in Photoshop can now be completed through development. While we can accomplish what we do in Photoshop through code, that doesn’t necessarily mean that we should completely stop using it.
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The Web Design Journey

November 19th, 2012

Web Design Journeyby Seth Williams

Being a designer for the web, I’m constantly searching for beautiful new sites for inspiration. Every now and then, I’ll happen upon a site that makes me pump a fist in the air and land a triple backflip off my desk. The reason for this passionate outburst is due to a few different things that I am seeing more and more in some of today’s industry-leading websites.

The site is clean. Not just clean, but beautiful. Read the rest of this entry »

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Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

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Writing Copy that Sells

April 19th, 2010

vrmbThe Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

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Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

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Better User Experience with Storytelling

February 11th, 2010

ux-2Smashing Magazine is a great blog for those of us interested in web design. They just posted the second part in a series called Better User Experience with Storytelling.

The article covers great storytelling not only in web sites, but in industrial design, product packaging, architecture and more.

It’s a great read and definitely worth your time.

Check it out here and view Part 1 here.

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Get a Cool Summary of Your Website

January 31st, 2010

woorankIf you have a website (and chances are you do), and you’d like to get a good technical overview of how it’s doing, you owe it to yourself to check out WooRank.

WooRank is a free website analysis tool that gives some great info on your  website that you may not have already known. In fact, you can enter any website address at all and get a free report instantly – great for checking out the competition.

While the information isn’t as detailed or as extensive as what an actual person or paid service would give, it’s still a pretty neat overview of a website, and can give you some clues as to what you might need to improve.

Check it out here: WooRank

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