Are You Using Ad Extensions in Your SEM Campaigns?

December 21st, 2012

by Mandy Lauman

One easy way to differentiate your ad from the competition is to incorporate ad extensions. Ad extensions add additional information about your business to your search engine marketing (SEM) ads. Not only do these extensions help you stand out from the others by giving you more real estate on the search engine results pages, they also provide useful information for users looking to find out more about your business.

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