Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

Google Maps + Advertising = ?

November 29th, 2011

by Marcus Snyder

Consider this: When potential customers look up your business online and see your Google Maps listing, they’re hit with a promotional ad for your services. Genius, right? Well, maybe.

This hypothetical can easily become a reality as Google Adwords recently extended their reach to include their Google Maps service. It’s time to gather your marketing team because with the right approach, there’s a lot of potential here for your business. However, while you’re doing that, you might want to gather your public relations team, too.

So, what could possibly go wrong? The short answer is: everything. Read the rest of this entry »

Filed under: Marketing, Online Reputation, Paid Search, PR | Tags: , , , , | 1 Comment »

Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

Filed under: Landing Pages, Paid Search, Web Design | Tags: , , , , , , , | No Comments »

Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

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How to Save Your Ads from Holiday Competition

September 9th, 2011

by Marcus Snyder

As crazy as it may seem, the holiday season is almost here. Right now, advertisers everywhere are getting ready to blast consumers from every angle, including online search campaigns. So, what does this mean for us?

The Skinny: It means that now is the time to optimize our campaigns to make sure that our ads aren’t lost in the impending barrage of our competitor’s campaigns. What has traditionally worked well in the past may not be good enough to compete during the holiday madness as the cost of bids are driven up, which can potentially push an ad’s page position down.

The Fatty: Saving a campaign begins and ends with smart campaign management and optimization. Here are some things to watch out for as well as some possible resolutions:

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How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

March 30th, 2010

dogAre you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Filed under: Display Advertising, Marketing, Paid Search | Tags: , , , , , , , , | 1 Comment »

Maximize Your Current Customers*

March 16th, 2010

megaphoneYou most likely count most of your past customers  or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?

Here’s a great (and easy way) to fix that:

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Google Now Offering Location-Based Search Results

March 2nd, 2010

google

Google recently added the ability to search by location to its ever-growing list of search-sorting options. This will be a groundbreaking shift for local business owners taking part in paid-search.

Consider the following scenario:

You’re a dry-cleaner serving a metropolitan city and its surrounding areas, including suburbs, 2 or 3 counties, and countless incorporated town names. If you wanted to only advertise to people living in those areas who are searching for the term “dry-cleaner”, you’d have to guess what else they might type in (as it relates to their location). If your shop is in the city limits, and your customers are j

ust across the county line, they may not see your paid-search advertising.

But thanks to the change Google recently made, it won’t matter anymore.

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Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

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Display Advertising, Not Just for Giant Corporations Anymore

January 27th, 2010

While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…

Read on to find out how… Read the rest of this entry »

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