Are You Really Integrating Social Media with Email?

January 9th, 2012

by Daniel Hadaway

Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.

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Filed under: Email Marketing, Social Media | Tags: , , , , , , , | No Comments »

Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

Three Crucial Tips for Turning Your Audience into Rabid Fans

May 6th, 2010

So you’ve connected with your prospects and presented an offer on a product or service too tasty to resist … now what?

Obviously the process of connecting with your audience and converting prospects into customers isn’t so cut and dry (we’ll cover connecting and converting in other posts), but the nuts and bolts of the follow through is as simple as you make it.

More often brands that shoot themselves in the proverbial foot with their ongoing marketing efforts, do so after disappearing once the excitement of engaging their audience and selling a few products wears off.

So if you’ve engaged your target audience, sold a few products/services and are not sure what to do next, here are three crucial tips for turning that same audience into rabid fans and not just a bottom line:

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Writing Copy that Sells

April 19th, 2010

vrmbThe Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

Filed under: Blogging, Content, Email Marketing, Web Design | Tags: , , , , , , , | No Comments »

Be an Eyeball Magnet – 3 Ways to Get More Traffic Today

December 23rd, 2009

Chances are, your ultimate goal in digital marketing is to build an engaged community around your product or service. While everyone won’t became a raving fan, the more eyeballs you can attract, the better your results will be.

Here are 3 strategies you can start using today to get more listening to what you have to say.

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Filed under: Blogging, Marketing | Tags: , , , , , | 1 Comment »