Branded Keywords: To Bid or Not To Bid?

April 18th, 2013

Search Engine MarketingBy Mandy Lauman

Branded keywords are words or phrases that include your company or brand name, as well as variations of those terms. When it comes to managing search engine marketing (SEM) campaigns, clients often wonder why they should spend their advertising dollars on their own branded keywords – especially when they rank at the top of the page organically for those terms.

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