How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Display Advertising, Not Just for Giant Corporations Anymore

While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…

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Make the Sale – 3 Tips for Maximizing Landing Pages

So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!

Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.

But don’t worry! You can get the results you want through the use of a well-crafted landing page…

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