The Art of Being Social

November 26th, 2012

The Art of Being Socialby Karla Peppas

I grew up in Mississippi, where the women are Southern Belles with good manners and know how to shoot a shotgun. The other thing Southern women know how to do is spread the news. Word spreads fast if someone has a new love interest, knows about a special sale or has a juicy piece of gossip! Read the rest of this entry »

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5 Tried and True Headlines for Engaging Your Audience

June 1st, 2010

Engaging. A word that quite simply implies all you need to know about effective copywriting and content strategy.

The formula for sticky content is simple: Start with an engaging headline that peaks the reader’s interest (enough to read past the first line of copy), provide value and build trust leading up to a compelling call to action.

I’ve prepared a brief list of 5 headline types that are time tested and true to grabbing your audience’s attention.

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