3 Reasons for Updating Content on Your Website

November 6th, 2012

Why You Should Update Your Websiteby Kristin Sartain

We often come across websites and can tell the content hasn’t been updated in months or even years. While some types of businesses may require constant content updates such as inventory updates or disseminating news, other businesses might find it hard to think of why they need to update their content. Here are a few reasons and examples to get you thinking about why it’s important to frequently update the text and images on your site: Read the rest of this entry »

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3 Cringe-Worthy Idioms

February 22nd, 2012

Airshow Skywriting by Marcus Snyder

“Talk is cheap.”

The first person that said, “Talk is cheap,” and everybody that has repeated it since would make terrible business partners (not to name names, but we’re looking at you, Thomas Chandler Haliburton). The bottom-line is that ‘talk’ takes time and time is money. In fact, I’d argue that ‘talk’ is one of the most expensive mediums for communication, second to skywriting.

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Is Google Harming Your Brand?

January 25th, 2011

(Note: This article references “scam”-related suggestions in Google, but really could be about any negative-keyword or term that Google may be suggesting about your brand.)

While most companies would love to show up higher in search-engines, can you imagine a situation where showing up first on Google is a bad thing?

This blog has an interesting article about a client that had this exact issue. Google was suggesting the company’s brand name + the word ‘scam’ in their suggested results.

How would you feel about a company if when you typed in their name, the word ‘scam’ was added to the brand name and suggested by Google?

While this function of Google is certainly useful for finding companies that truly ARE scams (and avoiding them), what happens when Google gets it wrong? Or more importantly: why is Google getting it wrong in the first place? Read the rest of this entry »

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Get More from Your Facebook Page Today: Part 2

February 26th, 2010

fb-fan-upIn part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.

But the answer isn’t what you might think. Read the rest of this entry »

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Get More from Your Facebook Page Today: Part 1

February 22nd, 2010

fb-fan-upIf you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.

Read on to find out why…

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