Is Google Harming Your Brand?

(Note: This article references “scam”-related suggestions in Google, but really could be about any negative-keyword or term that Google may be suggesting about your brand.)

While most companies would love to show up higher in search-engines, can you imagine a situation where showing up first on Google is a bad thing?

This blog has an interesting article about a client that had this exact issue. Google was suggesting the company’s brand name + the word ’scam’ in their suggested results.

How would you feel about a company if when you typed in their name, the word ’scam’ was added to the brand name and suggested by Google?

While this function of Google is certainly useful for finding companies that truly ARE scams (and avoiding them), what happens when Google gets it wrong? Or more importantly: why is Google getting it wrong in the first place? Read the rest of this entry »

Get More from Your Facebook Page Today: Part 2

In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.

But the answer isn’t what you might think. Read the rest of this entry »

Get More from Your Facebook Page Today: Part 1

If you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.

Read on to find out why…

Read the rest of this entry »