But the answer isn’t what you might think.

In the previous post, we cited a study by Sysomos that revealed that only 4% of Facebook pages have 10,000 or more fans. That same study revealed that there is very little correlation between the frequency or subject matter of wall posts and number of fans. But, there is a strong correlation between the amount of other content like notes, photos, and videos, and number of fans.

So, if you want to grow and engage your fan base, thus leveraging Facebook users into actual paying customers, focus less on wall posts and more on posting videos, photos, and notes.

Remember, the key to success in any kind of content-based marketing is delivering valuable or relevant information to your audience. Focus on that, and the results will flow in.

Read on to find out why…

Many businesses make the mistake of focusing so hard on gathering more and more followers/fans, that they neglect the one thing that will turn the followers into paying customers: Content.

Now, we know you probably have heard the (old by now) adage “Content is King”, but there’s a reason it’s said so much. It’s because it absolutely is true! Spend one week focusing on putting out quality, relevant content on your Facebook page, and you will see more results!

Check back on Friday of this week for Part 2 of this series, where we’ll discuss exactly what kind of content you need to focus on to get more from your Facebook pages- the answer may surprise you!