Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

How to Save Your Ads from Holiday Competition

September 9th, 2011

by Marcus Snyder

As crazy as it may seem, the holiday season is almost here. Right now, advertisers everywhere are getting ready to blast consumers from every angle, including online search campaigns. So, what does this mean for us?

The Skinny: It means that now is the time to optimize our campaigns to make sure that our ads aren’t lost in the impending barrage of our competitor’s campaigns. What has traditionally worked well in the past may not be good enough to compete during the holiday madness as the cost of bids are driven up, which can potentially push an ad’s page position down.

The Fatty: Saving a campaign begins and ends with smart campaign management and optimization. Here are some things to watch out for as well as some possible resolutions:

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Filed under: Landing Pages, Marketing, Paid Search | Tags: , , , , , , , | No Comments »

Make the Sale – 3 Tips for Maximizing Landing Pages

January 25th, 2010

lightbulbs

So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!

Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.

But don’t worry! You can get the results you want through the use of a well-crafted landing page…

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Filed under: Landing Pages | Tags: , , , , , , | 1 Comment »