Writing Copy that Sells

The Vertical Response Email Marketing blog has a great article on writing email ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via email.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing Email Marketing Copy That Sells

How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

Read the rest of this entry »

Increase Your Brand Loyalty by 79 Percent

Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!

While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.

Read on to find out where… Read the rest of this entry »

Styling Web Links and How it Applies to You

Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

Read the rest of this entry »

Make the Sale – 3 Tips for Maximizing Landing Pages

So you’ve got a killer online display and paid search campaign; or maybe you’re starting to gain traction with an email marketing campaign. Congratulations, you’ve managed to create interest in your product or service and motivate prospects to do something very difficult: take action!

Your next challenge is to motivate your prospects to actually buy into your product or service. If the links in your other marketing campaigns are directing customers to the home page of your website, chances are you aren’t seeing the results you’d like from your marketing campaign.

But don’t worry! You can get the results you want through the use of a well-crafted landing page…

Click here to continue reading – Read the rest of this entry »