Three Search Engine Changes We’ll See in 2012

January 16th, 2012

by Marcus Snyder

2012 Image2012 is certain to come with a lot of changes in the way that search engines work. More importantly, we’re going to see a lot of changes to the way that search results that show up. I’ve collected a few things that I think we’ll see (or in some cases, see more of) in 2012:


Search algorithms will continue moving toward personalized results.

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Filed under: Content, Paid Search, SEO | Tags: , , , | No Comments »

Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

How to Save Your Ads from Holiday Competition

September 9th, 2011

by Marcus Snyder

As crazy as it may seem, the holiday season is almost here. Right now, advertisers everywhere are getting ready to blast consumers from every angle, including online search campaigns. So, what does this mean for us?

The Skinny: It means that now is the time to optimize our campaigns to make sure that our ads aren’t lost in the impending barrage of our competitor’s campaigns. What has traditionally worked well in the past may not be good enough to compete during the holiday madness as the cost of bids are driven up, which can potentially push an ad’s page position down.

The Fatty: Saving a campaign begins and ends with smart campaign management and optimization. Here are some things to watch out for as well as some possible resolutions:

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Filed under: Landing Pages, Marketing, Paid Search | Tags: , , , , , , , | No Comments »

What Makes a Great Landing Page?

December 16th, 2010

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

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Writing Copy that Sells

April 19th, 2010

vrmbThe Vertical Response E-mail Marketing blog has a great article on writing e-mail ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via e-mail.

The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!

Have a look for yourself at the link below:

Writing E-mail Marketing Copy That Sells

Filed under: Blogging, Content, Email Marketing, Web Design | Tags: , , , , , , , | No Comments »

How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

March 30th, 2010

dogAre you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Filed under: Display Advertising, Marketing, Paid Search | Tags: , , , , , , , , | 1 Comment »

Get More from Your Facebook Page Today: Part 2

February 26th, 2010

fb-fan-upIn part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.

But the answer isn’t what you might think. Read the rest of this entry »

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Get More from Your Facebook Page Today: Part 1

February 22nd, 2010

fb-fan-upIf you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.

Read on to find out why…

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Filed under: Marketing, Social Media | Tags: , , , , , | 2 Comments »

Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

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Better User Experience with Storytelling

February 11th, 2010

ux-2Smashing Magazine is a great blog for those of us interested in web design. They just posted the second part in a series called Better User Experience with Storytelling.

The article covers great storytelling not only in web sites, but in industrial design, product packaging, architecture and more.

It’s a great read and definitely worth your time.

Check it out here and view Part 1 here.

Filed under: Marketing, Web Design | Tags: , , , , , | No Comments »