April 19th, 2010
The Vertical Response Email Marketing blog has a great article on writing email ad copy that sells. They share some great, easy-to-implement tips for getting more out response out of your customers via email.
The tips provided actually would work equally as well for blogging, or even website copy… So be sure to check it out!
Have a look for yourself at the link below:
Writing Email Marketing Copy That Sells
Filed under: Blogging, Content, Email Marketing, Web Design | Tags: audience, conversion, convert, copy, copy-writing, e-mail, email, writing | No Comments »
March 30th, 2010
Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?
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Filed under: Display Advertising, Marketing, Paid Search | Tags: ad, advertising, behavioral targeting, click-through, conversion, convert, display, Marketing, Paid Search | No Comments »
February 26th, 2010
In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.
But the answer isn’t what you might think. Read the rest of this entry »
Filed under: Social Media | Tags: Content, convert, facebook, fans, followers, pages | No Comments »
February 22nd, 2010
If you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.
Read on to find out why…
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Filed under: Marketing, Social Media | Tags: Content, convert, facebook, fans, followers, pages | 1 Comment »
February 13th, 2010
Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.
After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.
Here are a few of the best practices discussed and how they relate to an effective web presence:
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Filed under: Landing Pages, Marketing, Web Design | Tags: ad, advertising, conversion, convert, design, links, sales, user experience | No Comments »
February 11th, 2010
Smashing Magazine is a great blog for those of us interested in web design. They just posted the second part in a series called Better User Experience with Storytelling.
The article covers great storytelling not only in web sites, but in industrial design, product packaging, architecture and more.
It’s a great read and definitely worth your time.
Check it out here and view Part 1 here.
Filed under: Marketing, Web Design | Tags: convert, design, story, storytelling, usability, user experience | No Comments »
