Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

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Google: Friend or Foe? Or Both?

September 1st, 2011

by Daniel Hadaway

TechCrunch has an interesting article (and accompanying video) about some of the behind-the scenes info from Google on what goes into providing search results and constantly revising the algorithms to make results more relevant.
You should definitely take four minutes and check out the video, but here are a few key takeaways:
Google changes things constantly. Early in the video it is mentioned that last year alone, Google made over 500 changes to its search algorithm. Some changes were major, and many were minor; but staying abreast of all the latest changes Google is making- and knowing how those changes will affect your search engine ranking is a very important part of maintaining your digital presence.
Google doesn’t arbitrarily change its code. Somewhat conversely from the previous point, Google spends many hours researching every change and its potential impact on users and results. So rest assured, that your page’s ranking isn’t resting on the whims of a corporate giant (well at least not a volatile one). In the last minute or so of the video at TechCrunch, Google explains an anecdote of how one change is monitored and refined. They definitely do their homework!
Lastly, Google does control your fate. The bottom line is that Google does have ultimate control over your ranking within its search engine. They don’t answer to a higher authority than their share holders, as any business would. The whole point of this video being posted is to show the public how responsible and trustworthy Google is with all of this power. But still, it’s not a good idea to place all of your eggs in Google’s basket.
Try dedicating some resources to decidedly non-Google-controlled marketing means like Display, Paid Search (still owned by Google, but you’re paying them so you know you’ll get results!), Social Media, or even a Website designed to convert.
The bottom line is that Google does control what happens on their search engine, even though ti reached critical mass a long time ago. But, be reassured: it does seem like for the time being they are dedicated to constantly improving search results for users, and providing clear concepts on how to rank higher in its results!

TechCrunch has an interesting article (and accompanying video) about some of the behind-the scenes info from Google on what goes into providing search results and constantly revising the algorithms to make results more relevant.

You should definitely take four minutes and check out the video, but here are a few key takeaways:

Read the rest of this entry »

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How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

March 30th, 2010

dogAre you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Filed under: Display Advertising, Marketing, Paid Search | Tags: , , , , , , , , | 1 Comment »

Display Advertising, Not Just for Giant Corporations Anymore

January 27th, 2010

While online display advertising (banner ads) is one of the oldest forms of internet advertising, it has been difficult for most small to medium sized businesses to take advantage of it; until now…

Read on to find out how… Read the rest of this entry »

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