7 Content Best Practices for Improving E-mail Campaign Performance

August 17th, 2010

 7 email content best practices to improve campaign performanceImproving e-mail campaign performance doesn’t need to be rocket science. In fact, sending highly valuable, relevant and of course targeted e-mail campaigns can be accomplished by placing a few, simple content best practices in your utility belt.

  1. Personable “to” and “from” field – Use your company or first name if applicable for the “from” field. Personalization is key. Be sure that your opt-in process asks for the right information. Using a first and last name as opposed to the company name in your e-mail’s “to” field is an important indicator that you value your prospects enough to devote the time to addressing them personally.
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