Are You Really Integrating Social Media with Email?

January 9th, 2012

by Daniel Hadaway

Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.

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7 Content Best Practices for Improving E-mail Campaign Performance

August 17th, 2010

 7 email content best practices to improve campaign performanceImproving e-mail campaign performance doesn’t need to be rocket science. In fact, sending highly valuable, relevant and of course targeted e-mail campaigns can be accomplished by placing a few, simple content best practices in your utility belt.

  1. Personable “to” and “from” field – Use your company or first name if applicable for the “from” field. Personalization is key. Be sure that your opt-in process asks for the right information. Using a first and last name as opposed to the company name in your e-mail’s “to” field is an important indicator that you value your prospects enough to devote the time to addressing them personally.
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