Are You Really Integrating Social Media with Email?

January 9th, 2012

by Daniel Hadaway

Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.

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3 Tips for Writing E-mail Subject Lines That Straight Deliver

June 9th, 2010

email marketing subject linesPun intended.

The real deal when it comes to writing effective e-mail subject lines is personalization, and the smart entrepreneurs, business owners and e-mail marketers are the one’s who take the time to write compelling, unique and personable content before ever scheduling or hitting the send button.

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