March 27th, 2010
Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!
While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.
Read on to find out where… Read the rest of this entry »
Filed under: Marketing, PR, Social Media | Tags: conversion, facebook, fans, followers, PR, public relations, twitter, word-of-mouth | No Comments »
February 26th, 2010
In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.
But the answer isn’t what you might think. Read the rest of this entry »
Filed under: Social Media | Tags: Content, convert, facebook, fans, followers, pages | No Comments »
February 22nd, 2010
If you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.
Read on to find out why…
Read the rest of this entry »
Filed under: Marketing, Social Media | Tags: Content, convert, facebook, fans, followers, pages | 1 Comment »
