January 9th, 2012
by Daniel Hadaway
Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.
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Filed under: Email Marketing, Social Media | Tags: audience, conversion, Email Marketing, email marketing content, email marketing subject lines, fans, followers, Social Media | View Comments
March 27th, 2010
Public Relations is a tricky task to manage. Over-engage, and people start to tune you out. Under-engage, and your PR doesn’t really have an effect, thus defeating the purpose. Plus, finding and then interacting with your customers and clients can be time-consuming and fruitless. It’s a tough job, but it’s vital to the success of your business!
While we aren’t purporting to have a magic wand that will solve all of those challenges, we did recently gain insight into an interesting study that shows not only where effective PR is taking place, but also where great marketing is taking place.
Read on to find out where… Read the rest of this entry »
Filed under: Marketing, PR, Social Media | Tags: conversion, facebook, fans, followers, PR, public relations, twitter, word-of-mouth | View Comments
March 16th, 2010
You most likely count most of your past customers or existing clients as very satisfied- and they probably are. But did you know that many of them may not be evangelizing your company as much as you – or even they- would like?
Here’s a great (and easy way) to fix that:
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Filed under: Email Marketing, Marketing, Social Media | Tags: advertising, fans, free, word-of-mouth | View Comments
February 26th, 2010
In part 1 of this series, we discussed how focusing on content over quantity of followers will dramatically increase the results you’re seeing from Facebook fan pages. In this installment, we’ll reveal a surprising find on what kind of content converts fans into paying customers.
But the answer isn’t what you might think. Read the rest of this entry »
Filed under: Social Media | Tags: Content, convert, facebook, fans, followers, pages | View Comments
February 22nd, 2010
If you have a Facebook fan page for your business and aren’t seeing the results you’d like to, you aren’t alone. A study by Sysomos reports that only 4% of Facebook pages have more than 10,000 fans. Of course that isn’t a stat that is either surprising or important to your results.
Read on to find out why…
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Filed under: Marketing, Social Media | Tags: Content, convert, facebook, fans, followers, pages | View Comments
