Facebook’s Adoption of Hashtags Will Lead to More Relevant Ad Targeting

March 28th, 2013

by Lukus Blackford

Facebook is reportedly working on adopting the hashtag, one of Twitter’s more creative features. The Wall Street Journal reported that Facebook is testing out an implementation that would enable users to click on a hashtag and be sent to a page where conversations around that particular topic would be grouped, which would be very similar to how Twitter search functions.

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